Traditional Store Audits are Outdated: A New Approach to Protecting Your Brand and Boosting Franchisee Success 

73% of consumers say they will abandon a brand they once felt loyal to after a single bad experience – nearly double the amount saying the same in 2021.

In the QSR industry, maintaining excellence in operational and brand standards is table stakes as consumers become more discerning than ever about how they spend their dining dollars. But without tight control, it’s easy for standards to slip – eroding profits and consumer confidence.

Traditionally, brand protection services follow an in-person model, which of course would be ideal if funds and resources were unlimited. Unfortunately, they are not – making it nearly impossible for operators to physically set foot in every store more than once or twice per year. And in international markets, they may not get there at all.

But just like digital innovation is improving the front of the restaurant house, it also offers a better and more cost-effective solution for protecting the brand you built. Hear our webinar panel of experts discuss how new virtual technology is letting leading QSR operators visit their stores as often as they need to ensure ideal brand experiences, operational excellence, and product quality wherever customers go.